Pura Water Softeners and Filtration Systems

No salesperson at your home.

Order completely online or over the phone.

Efficient Water Softeners. Easy Buying Process. 

Chat or speak directly with a project manager

Choose your unit & buying option

(buy or rent)

Schedule your FREE professional installation

Pura Refine MAX

Featured Product

Pura Soft Plus Space Saver MAX

Whether you’re replacing your water system, or buying for the first time, our Pura Soft Plus Space Saver MAX extends life of your appliances, less use of detergent and soap, and better feeling skin and hair, as well as improves the taste and odor of your water.

*Installation costs may increase in certain instances where installation needs special treatment.

Badge that reads: Over 50 Years in Business

Our Products

Pura Soft Pura Soft Pura Refine MAX Pura Soft Plus Space Saver MAX Pura Soft Plus Space Saver Pura Soft Plus Space Saver
Home Size 3+ Bathrooms 3+ Bathrooms Up to 2.5 Bathrooms
Softens Water
Filters Water
(Removes Chlorine Taste & Odors)
Efficiency Mid
Up to 50% Less Salt; 28% Less Water1
High
Up to 75% Less Salt; 64% Less Water1
High
Up to 75% Less Salt; 64% Less Water1
Price $1,1992 $1,3992 $1,499
Pura Fresh
Bundle Price
$50 OFF total purchase with addition of Pura Fresh Reverse Osmosis Drinking Water System
Warranty 5-yr system warranty
10-yr tank warranty
5-yr system warranty
10-yr tank warranty
5-yr system warranty
10-yr tank warranty
View Product View Product View Product

1. Figures compared to conventional Mechanical Timer Water Softener 
2. Some models offer two sizes. Taxes apply.

Reverse Osmosis Drinking Water System

Pura Fresh

Get $50 OFF total purchase when you add Pura Fresh to any filtration system purchase

Remove 99% of all contaminants from drinking water by installing Pura Fresh to any faucet.

Efficient Products & Convenient Process

Benefits of Soft Water

A person lathering their hair with shampoo

Better Feeling Skin + Hair

Soft water can help you feel replenished by helping your skin and hair feel silky and smooth.

Helps Eliminate Soap Scum

Soft water helps reduce that unsightly soap scum that requires scrubbing week after week.

Easier on Pipes + Appliances

Soft water is easier on lots of things, and can increase the life of various appliances in your house.

A stack of crisp, folded dress shirts

Softer and Cleaner Clothes

By removing minerals in your water, soft water can keep your clothes looking and feeling soft and new.

Save on Cleaning Products

Reduce cost of cleaning products and cleaning time.

Great Tasting Water

Save on bottled water by drinking water straight from the tap throughout your house.

What Our Customers Say

Better Water Saves You Money

Up to
50%
Cost Savings

A person looking through an aisle of laundry detergent

Soap and Cleaning Products

Up to
20%
Cost Savings

Gas and Electricity

Up to
30%
Cost Savings

Someone carrying a stack of soft folded towels

Clothes, Towels & Linens

Up to
75%
Cost Savings

A plumber contorting body under sink to replace a rusted pipe

Plumbing and Appliance Repair

Up to
100%
Cost Savings

drinking water

Bottle-quality Tasting Water To Go

Based on Data from: U.S. Department of Commerce, 2014; U.S. Department of Labor; American Cleaning Institute; U.S. Bureau of Economic Analysis; Batelle Study and WQRF

Better Water Saves You Money

bubbles icon

– Up to –

50%

Cost saving on soap and cleaning products

lightning icon

– Up to –

20%

Cost saving on gas and electricity

shirt icon

– Up to –

30%

Cost saving on clothes, towels & linens

– Up to –

75%

Cost saving on plumbing,
and appliance repair

bottled water icon

– Up to –

100%

Cost saving on great tasting
bottled water

But Wait ... There's More!

Pura helps you save on the hassle as well. We are committed to provided our customers top-notch service and unparalleled convenience.