Reverse Osmosis Drinking Water System

Pura Fresh

Get $50 OFF total order when bundled with any water system.

Payment Options that Work for You

Buy
Simple and straightforward. We’ll send your quote right to your inbox and we stand by it. Plus, you don’t pay a dime until your new system is installed and working.

Rent
Not ready to buy? Start enjoying all the benefits of better water without the long-term commitment with our easy, affordable rental option. Parts and labor are fully covered for as long as you rent.

Rent-Then-Buy
We also offer a flexible rent-then-buy option. After six months of renting, you can choose to purchase your Pura system with all your rental payments applied toward the price. Plus, we’ll renew the manufacturer’s warranty when you buy.

Better water, on your terms.

Contact us and we’ll work with you to review your options.

If you are not 100% satisfied with your purchase within the first 30 days, we will refund your money.

Replace Filters with Ease

Pura Fresh’s  Quarter-turn Quick Connect Disposable Filters allow you to change out filters in seconds! You don’t even have to shut off your water.

pura fresh reverse osmosis drinking water system installed under sink

Easy to Install

Pura Fresh is easy to install, and fits easily under your sink.

Other Products

Pura Soft Plus

Softening & Chlorine Removal Combine

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  • 7 Year System 10 Year Tank
  • Free Professional Basic Installation*

Pura Soft Water Softener

Economical & Reliable Performance

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  • 5 Year System 10 Year Tank
  • Free Professional Basic Installation*

Pura Clean Carbon Filter

Better Smell & Taste Throughout Your Home

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  • 5 Year System 10 Year Tank
  • Free Professional Basic Installation*

Pura Clean UF Carbon Filter

Better Smell & Taste Throughout Your Home

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  • 5 Year System 10 Year Tank
  • Free Professional Basic Installation*

Pura Fresh Drinking Water

Remove Lead, PFOS & Other contaminants

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  • 2 Year System warranty
  • Free Professional Basic Installation*
* Basic Installation – Pre-plumbed for softener or replacement of existing softener
Great service great experience 100% recommended get your water softener with these guys. It’s amazing. Quick and easy set up
We are very please with are Pura water softeners June 11,2025
Paul very helpful to example about Pura water softeners
We notice are hair softer our skin softer no water spots
We recommended Pura Water Softeners.
Thank you,
Joseph Bowers
Paul did an awesome job getting me the right water softener for our house and the best RO unit drinking water. Martin with the water man did a fantastic job installing all my equipment. If there was more than 5 stars, I would give it to you. I definitely recommend Pura.
The delivery and set up for my new water softener, replacing the old Culligan, was done quickly and efficiently with Martin from Pura. In and out, job done. Everything I was told would happen actually did. In South Texas, a water softener is a required piece of equipment for the home.
Great responsiveness, great service.
Excellent, knowledgeable, affordable, and Paul answers all questions up front.
Thank you
Pura makes buying a water softener super easy and affordable. My experience started when Paul promptly returned my call and answered all my questions. It was clear he really cared about providing the best option for my situation. No high pressure sales tactics. I had a brand new water softener, within 48 hours, professionally installed by a very efficient and professional installer. Pura’s customer focused model is exceptional. This was one of the best service experiences I’ve had. Thanks, Paul and Richard!
I would highly recommend getting a Pura Water Softener! Paul and his team went above and beyond. Thank you!
Received a water softener and filtration system and couldn’t be happier. The process was easy and the whole Pura team was knowledgeable and very professional.
Pura Water Softeners are the top-notch installers in town! They provided excellent service without any upselling, completed the job quickly, and left me completely satisfied. Highly recommend them for anyone looking for a hassle-free experience!” Also shout out to Paul Hargrave for making this whole experience so simple.
Great customer service, would respond quickly and answered all my questions. Prices were reasonable. Kept me updated with scheduling.
Wonderful experience .
I was especially pleased with the fact that there were no annoying sales people doing fake Water test and offering you nothing for a lot of money. This company went straight to the facts and offered everything that I needed and then some at a great deal…. Thank you PURA and Paul … top notch service
I was skeptical at first of making an online investment not knowing what I was really getting myself into but Paul took the time to explain in great deal how it worked as far as installation and system. The company came out and installed the plumbing as well as the system quickly and efficiently, I am truly impressed by this AMAZING company. I highly recommend Pura, thank you Paul!!
I bought my Pura water softener and water filter over a year ago and I am more than pleased. Performance and customer service has been superb. I especially like the quick service/replies I get when I have a question/issue. I just had someone come out today to replace my water filters and they were very professional. They also tested my water and checked the setting on my softener. I had researched other companies before deciding to go with Pura. I’m so glad I made the best choice — I highly recommend!
Very easy and transparent experience. Paul Hargrave was a pleasure to work with and very informative.
I love my Pura water conditioner. Installl was quick and the company is very easy to work with. I always recommend it to friends and family.
After shopping around for a water softener, I finally decided to go with Pura and am so glad that I did! Pura did not send out any pushy salespeople to my house; instead the whole sales process took place online and over the phone. They worked with me every step of the way and made sure I was 100% satisfied with my water softening/filtering system and reverse osmosis system before accepting any form of payment. Paul Hargrave was the Sales Manager who helped me throughout the entire process and he was very professional, accommodating, easy to get a hold of via email or phone, and just a pleasure to do business with. I’m so happy with my Pura water softener/filter and reverse osmosis systems and would highly recommend Pura products and their amazing customer service!

Contact Pura

Have a question? Looking for a Quote? We’re here to help.

Prefer to use your phone? Call today!
1-877-275-2152