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We're a Full Service Home Water Softening and Filtration Company

that skips the dog and pony show.

High-efficiency Water Softeners & Filters

We're a Full Service Home Water Softening and Filtration Company

that skips the dog and pony show.

We skip expensive in-home water tests and salespeople so we can pass our savings on to you.

We get it — most water companies send someone to your home to “test” your water but really, it’s just a way to get a salesperson in your living room.

Before you know it, you’re being pitched an overpriced water system (some name-brand softeners can cost up to $8,000!) — when you could buy a great, reliable system at a fraction of the price.

At Pura, we make it simple and stress-free to get exactly what you need. No strangers sitting at your kitchen table and no taking time off work for a high-pressure sales pitch.

If you’re on city water, your water has already been treated to meet strict safety standards. Our job is to give you water that’s softer, tastes better, and is free of chlorine and other contaminants.

Our product experts work with you by phone or email to understand your water and your goals — then recommend the right system for your home. Your quote comes right to your inbox, and we stand by it. No hidden costs, no last-minute add-ons.

When it’s time for installation, our professional team comes to your home, tests your water right before installing your system, and programs it for the best results — soft, luxurious water while using as little salt and water as possible. Before we leave, we’ll teach you how to use your new system and test the water again so you can see it working perfectly.

We’ll remove and dispose of it for you — free of charge.

Great service great experience 100% recommended get your water softener with these guys. It’s amazing. Quick and easy set up
We are very please with are Pura water softeners June 11,2025
Paul very helpful to example about Pura water softeners
We notice are hair softer our skin softer no water spots
We recommended Pura Water Softeners.
Thank you,
Joseph Bowers
Paul did an awesome job getting me the right water softener for our house and the best RO unit drinking water. Martin with the water man did a fantastic job installing all my equipment. If there was more than 5 stars, I would give it to you. I definitely recommend Pura.
The delivery and set up for my new water softener, replacing the old Culligan, was done quickly and efficiently with Martin from Pura. In and out, job done. Everything I was told would happen actually did. In South Texas, a water softener is a required piece of equipment for the home.
Great responsiveness, great service.
Excellent, knowledgeable, affordable, and Paul answers all questions up front.
Thank you
Pura makes buying a water softener super easy and affordable. My experience started when Paul promptly returned my call and answered all my questions. It was clear he really cared about providing the best option for my situation. No high pressure sales tactics. I had a brand new water softener, within 48 hours, professionally installed by a very efficient and professional installer. Pura’s customer focused model is exceptional. This was one of the best service experiences I’ve had. Thanks, Paul and Richard!
I would highly recommend getting a Pura Water Softener! Paul and his team went above and beyond. Thank you!
Received a water softener and filtration system and couldn’t be happier. The process was easy and the whole Pura team was knowledgeable and very professional.
Pura Water Softeners are the top-notch installers in town! They provided excellent service without any upselling, completed the job quickly, and left me completely satisfied. Highly recommend them for anyone looking for a hassle-free experience!” Also shout out to Paul Hargrave for making this whole experience so simple.
Great customer service, would respond quickly and answered all my questions. Prices were reasonable. Kept me updated with scheduling.
Wonderful experience .
I was especially pleased with the fact that there were no annoying sales people doing fake Water test and offering you nothing for a lot of money. This company went straight to the facts and offered everything that I needed and then some at a great deal…. Thank you PURA and Paul … top notch service
I was skeptical at first of making an online investment not knowing what I was really getting myself into but Paul took the time to explain in great deal how it worked as far as installation and system. The company came out and installed the plumbing as well as the system quickly and efficiently, I am truly impressed by this AMAZING company. I highly recommend Pura, thank you Paul!!
I bought my Pura water softener and water filter over a year ago and I am more than pleased. Performance and customer service has been superb. I especially like the quick service/replies I get when I have a question/issue. I just had someone come out today to replace my water filters and they were very professional. They also tested my water and checked the setting on my softener. I had researched other companies before deciding to go with Pura. I’m so glad I made the best choice — I highly recommend!
Very easy and transparent experience. Paul Hargrave was a pleasure to work with and very informative.
I love my Pura water conditioner. Installl was quick and the company is very easy to work with. I always recommend it to friends and family.
After shopping around for a water softener, I finally decided to go with Pura and am so glad that I did! Pura did not send out any pushy salespeople to my house; instead the whole sales process took place online and over the phone. They worked with me every step of the way and made sure I was 100% satisfied with my water softening/filtering system and reverse osmosis system before accepting any form of payment. Paul Hargrave was the Sales Manager who helped me throughout the entire process and he was very professional, accommodating, easy to get a hold of via email or phone, and just a pleasure to do business with. I’m so happy with my Pura water softener/filter and reverse osmosis systems and would highly recommend Pura products and their amazing customer service!

Why Buy from Pura?

Simple and convenient sales process

Everything from choosing your system to booking your  installation is done by phone or email. No pushy salespeople in your home and no in-home water test required.

Professional Installation

FREE installation for homes that are pre-plumbed for a softener or
already have a softener. Don’t have a softener or not sure if your home is pre-plumbed? Ask us
for an upfront, no-obligation installation quote*.

Professional advice, not a sales pitch​

We offer three (3) high-quality water softeners that cover all the needs of a home on municipal water. No pricey, high-pressure add-ons.

Upfront Pricing

Get your instant quote today – no sales people in your home.

Equipment that works and lasts

Our softeners are third-party tested and certified and feature a
standard 5-year system warranty, and 10-year tank warranty.

30-Day Money Back Guarantee

At Pura, if you’re not 100% satisfied with your purchase within the first 30 days, we will remove the system and refund your money. 

*Applies only to purchased units, not rentals.

Featured Product

Pura Soft Plus

Get the best of both worlds — luxuriously soft water and less chlorine — with this premium all-in-one system. It’s designed to use minimal salt and water, so you’ll save money and carry fewer bags of salt while enjoying years of soft, filtered water from every tap in your home.

Our Products

Pura Soft Plus

Softening & Chlorine Removal Combine

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  • 7 Year System 10 Year Tank
  • Free Professional Basic Installation*

Pura Soft Water Softener

Economical & Reliable Performance

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  • 5 Year System 10 Year Tank
  • Free Professional Basic Installation*

Pura Clean Carbon Filter

Better Smell & Taste Throughout Your Home

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  • 5 Year System 10 Year Tank
  • Free Professional Basic Installation*

Pura Clean UF Carbon Filter

Better Smell & Taste Throughout Your Home

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  • 5 Year System 10 Year Tank
  • Free Professional Basic Installation*

Pura Fresh Drinking Water

Remove Lead, PFOS & Other contaminants

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  • 2 Year System warranty
  • Free Professional Basic Installation*
* Basic Installation – Pre-plumbed for softener or replacement of existing softener

Reverse Osmosis Drinking Water System

Pura Fresh

Get $50 OFF total purchase when you add Pura Fresh to any filtration system purchase

Remove 99% of all contaminants from drinking water by installing Pura Fresh to any faucet.

The Pura Water Hassle Free Experience

Benefits of Soft Water

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Better Feeling Skin + Hair

Soft water can help you feel replenished by helping your skin and hair feel silky and smooth.

Helps Eliminate Soap Scum

Soft water helps reduce that unsightly soap scum that requires scrubbing week after week.

Easier on Pipes + Appliances

Soft water is easier on lots of things, and can increase the life of various appliances in your house.

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Softer and Cleaner Clothes

By removing minerals in your water, soft water can keep your clothes looking and feeling soft and new.

Save on Cleaning Products

Reduce cost of cleaning products and cleaning time.

Great Tasting Water

Save on bottled water by drinking water straight from the tap throughout your house.

Better Water Saves You Money

Up to
50%
Cost Savings

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Soap and Cleaning Products

Up to
20%
Cost Savings

Gas and Electricity

Up to
30%
Cost Savings

Someone carrying a stack of soft folded towels

Clothes, Towels & Linens

Up to
75%
Cost Savings

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Plumbing and Appliance Repair

Up to
100%
Cost Savings

drinking water

Bottle-quality Tasting Water To Go

Based on Data from: U.S. Department of Commerce, 2014; U.S. Department of Labor; American Cleaning Institute; U.S. Bureau of Economic Analysis; Batelle Study and WQRF

Better Water Saves You Money

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– Up to –

50%

Cost saving on soap and cleaning products

lightning icon

– Up to –

20%

Cost saving on gas and electricity

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– Up to –

30%

Cost saving on clothes, towels & linens

– Up to –

75%

Cost saving on plumbing,
and appliance repair

bottled water icon

– Up to –

100%

Cost saving on great tasting
bottled water

But Wait ... There's More!

Pura helps you save on the hassle as well. We are committed to provided our customers top-notch service and unparalleled convenience.