We’ve changed the way water treatment systems are sold,

and it saves you money.

Stop overpaying for water treatment systems and dealing with pushy salespeople. Our systems are third-party certified, have industry-leading warranty and are professionally installed in your home at a price our competition can’t match.

Pura Water Softeners and Filtration Systems

We’ve changed the way water treatment systems are sold,

and it saves you money.

Stop overpaying for water treatment systems and dealing with pushy salespeople. Our systems are third-party certified, have industry-leading warranty and are professionally installed in your home at a price our competition can’t match.

Our simple sales process skips expensive in-home water tests and salespeople so we can pass the savings on to you.

Pura Water SoftenersExcellentPura Water Softeners5.0See all reviews review us onZane ClarkZane Clark ★★★★★ Very easy and transparent experience. Paul Hargrave was a pleasure to work with and very informative.Response from the ownerThank you so much for the 5 star review! It was great working with you as well. Enjoy your new system. Adolfo CuellarAdolfo Cuellar ★★★★★ I love my Pura water conditioner. Installl was quick and the company is very easy to work with. I always recommend it to friends and family.Response from the ownerThank you so much for the 5 star review! We appreciate your business and referring us to others. Enjoy your new system. Emily Anne HowardEmily Anne Howard ★★★★★ After shopping around for a water softener, I finally decided to go with Pura and am so glad that I did! Pura did not send out any pushy salespeople to my house; instead the whole sales process took place online and over the phone. They worked with me every step of the way and made sure I was 100% satisfied with my water softening/filtering system and reverse osmosis system before accepting any form of payment. Paul Hargrave was the Sales Manager who helped me throughout the entire process and he was very professional, accommodating, easy to get a hold of via email or phone, and just a pleasure to do business with. I’m so happy with my Pura water softener/filter and reverse osmosis systems and would highly recommend Pura products and their amazing customer service!Response from the ownerEmilyThank you so much for the 5 star review! It was a genuine pleasure working with you. Enjoy your new system. js_loader

Why Buy from Pura?

Simple and convenient sales process

Everything from choosing your system to booking your  installation is done by phone or email. No pushy salespeople in your home and no in-home water test required.

Professional Installation

FREE installation for homes that are pre-plumbed for a softener or already have a softener. Don’t have a softener or not sure if your home is pre-plumbed? Ask us for an upfront, no-obligation installation quote.

Professional advice, not a sales pitch​

We offer three (3) high-quality water softeners that cover all the needs of a home on municipal water. No pricey, high-pressure add-ons.

Upfront Pricing

Get your instant quote today – no sales people in your home.

Equipment that works and lasts

Our softeners are third-party tested and certified and feature a
standard 5-year system warranty, 10-year tank warranty and the option for extended warranty.

30-Day Money Back Guarantee

At Pura, if you’re not 100% satisfied with your purchase within the first 30 days, we will remove the system and refund your money. 

Pura Refine MAX

Featured Product

Pura Soft Plus

Whether you’re replacing your water system, or buying for the first time, our Pura Soft Plus extends life of your appliances, less use of detergent and soap, and better feeling skin and hair, as well as improves the taste and odor of your water.

*Installation costs may increase in certain instances where installation needs special treatment.

Our Products

Reverse Osmosis Drinking Water System

Pura Fresh

Get $50 OFF total purchase when you add Pura Fresh to any filtration system purchase

Remove 99% of all contaminants from drinking water by installing Pura Fresh to any faucet.

The Pura Water Hassle Free Experience

Benefits of Soft Water

A person lathering their hair with shampoo

Better Feeling Skin + Hair

Soft water can help you feel replenished by helping your skin and hair feel silky and smooth.

Helps Eliminate Soap Scum

Soft water helps reduce that unsightly soap scum that requires scrubbing week after week.

Easier on Pipes + Appliances

Soft water is easier on lots of things, and can increase the life of various appliances in your house.

A stack of crisp, folded dress shirts

Softer and Cleaner Clothes

By removing minerals in your water, soft water can keep your clothes looking and feeling soft and new.

Save on Cleaning Products

Reduce cost of cleaning products and cleaning time.

Great Tasting Water

Save on bottled water by drinking water straight from the tap throughout your house.

Pura Water SoftenersExcellentPura Water Softeners5.0See all reviews review us onZane ClarkZane Clark ★★★★★ Very easy and transparent experience. Paul Hargrave was a pleasure to work with and very informative.Response from the ownerThank you so much for the 5 star review! It was great working with you as well. Enjoy your new system. Adolfo CuellarAdolfo Cuellar ★★★★★ I love my Pura water conditioner. Installl was quick and the company is very easy to work with. I always recommend it to friends and family.Response from the ownerThank you so much for the 5 star review! We appreciate your business and referring us to others. Enjoy your new system. Emily Anne HowardEmily Anne Howard ★★★★★ After shopping around for a water softener, I finally decided to go with Pura and am so glad that I did! Pura did not send out any pushy salespeople to my house; instead the whole sales process took place online and over the phone. They worked with me every step of the way and made sure I was 100% satisfied with my water softening/filtering system and reverse osmosis system before accepting any form of payment. Paul Hargrave was the Sales Manager who helped me throughout the entire process and he was very professional, accommodating, easy to get a hold of via email or phone, and just a pleasure to do business with. I’m so happy with my Pura water softener/filter and reverse osmosis systems and would highly recommend Pura products and their amazing customer service!Response from the ownerEmilyThank you so much for the 5 star review! It was a genuine pleasure working with you. Enjoy your new system. js_loader

Better Water Saves You Money

Up to
50%
Cost Savings

A person looking through an aisle of laundry detergent

Soap and Cleaning Products

Up to
20%
Cost Savings

Gas and Electricity

Up to
30%
Cost Savings

Someone carrying a stack of soft folded towels

Clothes, Towels & Linens

Up to
75%
Cost Savings

A plumber contorting body under sink to replace a rusted pipe

Plumbing and Appliance Repair

Up to
100%
Cost Savings

drinking water

Bottle-quality Tasting Water To Go

Based on Data from: U.S. Department of Commerce, 2014; U.S. Department of Labor; American Cleaning Institute; U.S. Bureau of Economic Analysis; Batelle Study and WQRF

Better Water Saves You Money

bubbles icon

– Up to –

50%

Cost saving on soap and cleaning products

lightning icon

– Up to –

20%

Cost saving on gas and electricity

shirt icon

– Up to –

30%

Cost saving on clothes, towels & linens

– Up to –

75%

Cost saving on plumbing,
and appliance repair

bottled water icon

– Up to –

100%

Cost saving on great tasting
bottled water

But Wait ... There's More!

Pura helps you save on the hassle as well. We are committed to provided our customers top-notch service and unparalleled convenience.