We're a Full Service Home Water Softening and Filtration Company

that skips the dog and pony show.

High-efficiency Water Softeners & Filters

We're a Full Service Home Water Softening and Filtration Company

that skips the dog and pony show.

We skip expensive in-home water tests and salespeople so we can pass our savings on to you.

We get it — most water companies send someone to your home to “test” your water but really, it’s just a way to get a salesperson in your living room.

Before you know it, you’re being pitched an overpriced water system (some name-brand softeners can cost up to $8,000!) — when you could buy a great, reliable system at a fraction of the price.

At Pura, we make it simple and stress-free to get exactly what you need. No strangers sitting at your kitchen table and no taking time off work for a high-pressure sales pitch.

How do we make it so easy?

If you’re on city water, your water has already been treated to meet strict safety standards. Our job is to give you water that’s softer, tastes better, and is free of chlorine and other contaminants.

How do I pick a system?

Our product experts work with you by phone or email to understand your water and your goals — then recommend the right system for your home. Your quote comes right to your inbox, and we stand by it. No hidden costs, no last-minute add-ons.

How does the installation work?

When it’s time for installation, our professional team comes to your home, tests your water right before installing your system, and programs it for the best results — soft, luxurious water while using as little salt and water as possible. Before we leave, we’ll teach you how to use your new system and test the water again so you can see it working perfectly.

What happens to my old system?

We’ll remove and dispose of it for you — free of charge.

Excellent

Great service great experience 100% recommended get your water softener with these guys. It’s amazing. Quick and easy set up

Joe Bowers

We are very please with are Pura water softeners June 11,2025
Paul very helpful to example about Pura water softeners
We notice are hair softer our skin softer no water spots
We recommended Pura Water Softeners.
Thank you,
Joseph Bowers

Medin Barreira

Paul did an awesome job getting me the right water softener for our house and the best RO unit drinking water. Martin with the water man did a fantastic job installing all my equipment. If there was more than 5 stars, I would give it to you. I definitely recommend Pura.

Barry Brickman

The delivery and set up for my new water softener, replacing the old Culligan, was done quickly and efficiently with Martin from Pura. In and out, job done. Everything I was told would happen actually did. In South Texas, a water softener is a required piece of equipment for the home.

John Linton

Great responsiveness, great service.

Clayton Hutchinson

Adam Julian

Excellent, knowledgeable, affordable, and Paul answers all questions up front.
Thank you

DCF

Pura makes buying a water softener super easy and affordable. My experience started when Paul promptly returned my call and answered all my questions. It was clear he really cared about providing the best option for my situation. No high pressure sales tactics. I had a brand new water softener, within 48 hours, professionally installed by a very efficient and professional installer. Pura’s customer focused model is exceptional. This was one of the best service experiences I’ve had. Thanks, Paul and Richard!

Autumn Carruthers

I would highly recommend getting a Pura Water Softener! Paul and his team went above and beyond. Thank you!

Regina Soliz

Received a water softener and filtration system and couldn’t be happier. The process was easy and the whole Pura team was knowledgeable and very professional.

Albert Saucedo

Pura Water Softeners are the top-notch installers in town! They provided excellent service without any upselling, completed the job quickly, and left me completely satisfied. Highly recommend them for anyone looking for a hassle-free experience!” Also shout out to Paul Hargrave for making this whole experience so simple.

John Rodriguez

Great customer service, would respond quickly and answered all my questions. Prices were reasonable. Kept me updated with scheduling.

Lourdes Wright

Wonderful experience .
I was especially pleased with the fact that there were no annoying sales people doing fake Water test and offering you nothing for a lot of money. This company went straight to the facts and offered everything that I needed and then some at a great deal…. Thank you PURA and Paul … top notch service

Veronica Rodriguez

I was skeptical at first of making an online investment not knowing what I was really getting myself into but Paul took the time to explain in great deal how it worked as far as installation and system. The company came out and installed the plumbing as well as the system quickly and efficiently, I am truly impressed by this AMAZING company. I highly recommend Pura, thank you Paul!!

Teresa Perez

I bought my Pura water softener and water filter over a year ago and I am more than pleased. Performance and customer service has been superb. I especially like the quick service/replies I get when I have a question/issue. I just had someone come out today to replace my water filters and they were very professional. They also tested my water and checked the setting on my softener. I had researched other companies before deciding to go with Pura. I’m so glad I made the best choice — I highly recommend!

Zane Clark

Very easy and transparent experience. Paul Hargrave was a pleasure to work with and very informative.

Adolfo Cuellar

I love my Pura water conditioner. Installl was quick and the company is very easy to work with. I always recommend it to friends and family.

Emily Anne Howard

After shopping around for a water softener, I finally decided to go with Pura and am so glad that I did! Pura did not send out any pushy salespeople to my house; instead the whole sales process took place online and over the phone. They worked with me every step of the way and made sure I was 100% satisfied with my water softening/filtering system and reverse osmosis system before accepting any form of payment. Paul Hargrave was the Sales Manager who helped me throughout the entire process and he was very professional, accommodating, easy to get a hold of via email or phone, and just a pleasure to do business with. I’m so happy with my Pura water softener/filter and reverse osmosis systems and would highly recommend Pura products and their amazing customer service!

Why Buy from Pura?

Simple and convenient sales process

Everything from choosing your system to booking your installation is done by phone or email. No pushy salespeople in your home and no in-home water test required.

Professional Installation

FREE installation for homes that are pre-plumbed for a softener or
already have a softener. Don’t have a softener or not sure if your home is pre-plumbed? Ask us
for an upfront, no-obligation installation quote*.

Professional advice, not a sales pitch

We offer three (3) high-quality water softeners that cover all the needs of a home on municipal water. No pricey, high-pressure add-ons.

Upfront Pricing

Get your instant quote today – no sales people in your home.

Equipment that works and lasts

Our softeners are third-party tested and certified and feature a
standard 5-year system warranty, and 10-year tank warranty.

30-Day Money Back Guarantee

At Pura, if you’re not 100% satisfied with your purchase within the first 30 days, we will remove the system and refund your money.

*Applies only to purchased units, not rentals.

Pura Soft Plus

Get the best of both worlds — luxuriously soft water and less chlorine — with this premium all-in-one system. It’s designed to use minimal salt and water, so you’ll save money and carry fewer bags of salt while enjoying years of soft, filtered water from every tap in your home.

High-flow, on-demand softener available in 1.0 cu ft and 1.5 cu ft sizes. 1" porting for large homes and high-demand water use.
Pura’s high-efficiency upflow technology uses up to 75% less salt and 64% less water than conventional calendar clock (timer) softeners.
Third Party Tested and Certified for proven performance and quality components.
- Iapmo R&T certified against NSF/ANSI 44 to soften your water.
- Iapmo R&T certified against NSF/ANSI 42 to remove chlorine.
FREE basic installation for homes that are pre-plumbed or already have a softener.
100% satisfaction guarantee. If you’re not 100% satisfied with your purchase within the first 30 days, we will remove the softener and refund your money.
Our professional installers will ensure you get maximum efficiency and performance by customizing Pura Soft Plus’s programming based on your household’s water usage.
7 year system and 10-year tank warranty

Our Products

Pura Soft Plus

Softening & Chlorine Removal Combine

7 Year System 10 Year Tank
Free Professional Basic Installation*

Pura Soft Water Softener

Economical & Reliable Performance

5 Year System 10 Year Tank
Free Professional Basic Installation*

Pura Clean Carbon Filter

Better Smell & Taste Throughout Your Home

5 Year System 10 Year Tank
Free Professional Basic Installation*

Pura Clean UF Carbon Filter

Better Smell & Taste Throughout Your Home

5 Year System 10 Year Tank
Free Professional Basic Installation*

Pura Fresh Drinking Water

Remove Lead, PFOS & Other contaminants

2 Year System warranty
Free Professional Basic Installation*

* Basic Installation – Pre-plumbed for softener or replacement of existing softener