We’ve changed the way water treatment systems are sold,
and it saves you money.
Pura Water Softeners and Filtration Systems
We’ve changed the way water treatment systems are sold,
and it saves you money.
Our simple sales process skips expensive in-home water tests and salespeople so we can pass the savings on to you.
Why Buy from Pura?
Simple and convenient sales process
Professional Installation
Professional advice, not a sales pitch
We offer three (3) high-quality water softeners that cover all the needs of a home on municipal water. No pricey, high-pressure add-ons.
Equipment that works and lasts
Our softeners are third-party tested and certified and feature a
standard 5-year system warranty, 10-year tank warranty and the option for extended warranty.
30-Day Money Back Guarantee
At Pura, if you’re not 100% satisfied with your purchase within the first 30 days, we will remove the system and refund your money.
Featured Product
Pura Soft Plus
Whether you’re replacing your water system, or buying for the first time, our Pura Soft Plus extends life of your appliances, less use of detergent and soap, and better feeling skin and hair, as well as improves the taste and odor of your water.
- Softens plus removes bad taste & odor such as chlorine
- Upflow regeneration with precision brining offers maximum savings
- Uses up to 75% less salt and 64% less water
- Large LCD display with scrolling diagnostics
- Soft water brine tank refill conserves capacity and keeps brine tank clean
- Automatic system flush refreshes system during periods of non-use preventing bacteria growth
- Soft water recharge performs quick regeneration ensuring you never run out of soft water
- Strong industry warranty backed by 100% satisfaction guarantee
*Installation costs may increase in certain instances where installation needs special treatment.
Our Products
Pura Soft Plus Softening & Chlorine Removal Combined |
Pura Soft Plus Space Saver Designed For Smaller Spaces |
Pura Soft Water Softener Economical & Reliable Performance |
Pura Clean Carbon Filter Better Smell & Taste Throughout Your Home |
Pura Fresh Drinking Water Remove Lead, PFOS & Other contaminants |
* Basic Installation - Pre-plumbed for softener or replacement of existing softener |
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Reverse Osmosis Drinking Water System
Pura Fresh
Get $50 OFF total purchase when you add Pura Fresh to any filtration system purchase
Remove 99% of all contaminants from drinking water by installing Pura Fresh to any faucet.
The Pura Water Hassle Free Experience
Benefits of Soft Water
Better Feeling Skin + Hair
Soft water can help you feel replenished by helping your skin and hair feel silky and smooth.
Helps Eliminate Soap Scum
Soft water helps reduce that unsightly soap scum that requires scrubbing week after week.
Easier on Pipes + Appliances
Soft water is easier on lots of things, and can increase the life of various appliances in your house.
Softer and Cleaner Clothes
By removing minerals in your water, soft water can keep your clothes looking and feeling soft and new.
Save on Cleaning Products
Reduce cost of cleaning products and cleaning time.
Great Tasting Water
Save on bottled water by drinking water straight from the tap throughout your house.
Better Water Saves You Money
Up to
50%
Cost Savings
Soap and Cleaning Products
Up to
20%
Cost Savings
Gas and Electricity
Up to
30%
Cost Savings
Clothes, Towels & Linens
Up to
75%
Cost Savings
Plumbing and Appliance Repair
Up to
100%
Cost Savings
Bottle-quality Tasting Water To Go
Based on Data from: U.S. Department of Commerce, 2014; U.S. Department of Labor; American Cleaning Institute; U.S. Bureau of Economic Analysis; Batelle Study and WQRF
Better Water Saves You Money
– Up to –
50%
Cost saving on soap and cleaning products
– Up to –
20%
Cost saving on gas and electricity
– Up to –
30%
Cost saving on clothes, towels & linens
– Up to –
75%
Cost saving on plumbing,
and appliance repair
– Up to –
100%
Cost saving on great tasting
bottled water
But Wait ... There's More!
Pura helps you save on the hassle as well. We are committed to provided our customers top-notch service and unparalleled convenience.