Terms of Use
Introduction
Pura Quality Water Products, Inc., a Minnesota corporation (“PURA”) maintains this Website (the “Website”) for your use, review, information, education and to provide information and products for individuals looking for products and services distributed by PURA. This Website is provided to you under these Terms of Use (these “Terms”) which govern your access and use of the Website. PURA reserves the right, at any time, to modify, alter or update our Website, policies and these Terms of Use.
By accessing, browsing, submitting information to and/or using the Website, you agree and acknowledge on your own behalf (referred to throughout the Terms as “you” and “your”) that you have read, understand and agree to be bound by these Terms and to comply with all applicable laws including, without limitation, all federal, state and local tax and tariff laws, regulations, and/or directives. If you do not agree to the Terms, please do not use the Website.
Purpose of Website
The Website is provided solely for informational purposes and the purposes of enabling communication between you and PURA. The information provided is intended to be general in nature and does not necessarily address all the terms, exclusions, and conditions applicable to our products and services.
PURA does not warrant the accuracy, completeness, or usefulness of this information at any particular time. Any reliance you place on such information is strictly at your own risk. PURA disclaims all liability and responsibility arising from any reliance placed on such content by you or any other visitor to our Website, or by anyone who may be informed of any of its contents. Any information you provide or that is collected by PURA through the Website shall be handled in accordance with the Website’s Privacy Policy, which is hereby incorporated by reference.
83SMS Terms and Conditions
Effective Date: 1-1-25
1. Introduction
By opting into the SMS program provided by Pura Water Softeners, you agree to receive
recurring text messages to the phone number you provided. These messages may include
promotional offers, updates, and alerts related to our products and services. By participating, you
agree to these Terms and Conditions, which comply with the Telephone Consumer Protection
Act (TCPA) and the FCC’s 2024 guidelines.
2. Opt-In Consent
In accordance with the 2024 TCPA guidelines, your participation in our SMS service requires
explicit one-to-one consent. This means that by opting in, you consent to receive messages from
Pura Water Softeners only. Consent cannot be shared with other companies or third-party
entities without your direct approval.
To join our SMS program, you may opt in through:
- Web Form: By checking a clearly labeled box during the opt-in process.
- Text-to-Join: By texting JOIN to 1-830-264-1834.
- Verbal or In-Person Consent: In certain cases, if allowed, your verbal consent can be
captured and documented.
By opting in, you acknowledge that your consent to receive SMS messages is not a condition of
any purchase. You may receive promotional or informational messages as specified at the time of
opt-in.
3. Message Frequency
The number of messages you receive will vary based on your preferences and continued interaction with our services,
but you will receive no more than 3 initial messages per week.
Message and data rates may apply depending on your mobile carrier and plan.
4. Opt-Out Process
You can opt out of receiving SMS messages from Pura Water Softeners at any time by replying
with the word “STOP” to any text message you receive from us. Once you opt out, you will not
receive any further messages unless you choose to opt back in. For assistance, you can reply
“HELP” for further instructions or contact our support team directly at [email protected] or 877-412-6641.
5. Terms of Consent
By opting into this SMS program, you agree to receive SMS messages from Pura Water Softeners
in compliance with the TCPA and the FCC’s 2024 guidelines. All messages will be logically
and topically related to your interaction with our services and products.
Your consent is specific to Pura Water Softeners, and it does not extend to third-party
businesses or affiliates unless explicitly stated at the time of opt-in, as mandated by the FCC’s
one-to-one consent rule introduced in 2024.
6. Privacy Policy
We take your privacy seriously. By opting into our SMS services, you agree to our Privacy Policy
https://purawatersofteners.com/privacy-policy/, which explains how we collect, use, and protect
your personal information. Your phone number and interaction data will only be used for the purposes of delivering the SMS
messages outlined in this agreement.
7. Message and Data Rates
Message and data rates may apply, depending on your mobile service provider and plan.
Pura Water Softeners is not responsible for any fees charged by your carrier for receiving or sending
messages related to our service.
8. Record-Keeping and Compliance
We maintain detailed records of when and how you provided consent to receive SMS messages.
This includes storing opt-in and opt-out dates and timestamps. These records are maintained in
compliance with TCPA regulations and may be used to demonstrate proof of consent if required.
9. Changes to Terms and Conditions
Pura Water Softeners reserves the right to modify or change these Terms and Conditions at any
time. Any significant updates will be communicated via SMS or through our website. By continuing
to use our SMS services after any changes, you agree to the revised Terms and Conditions.
10. Disclaimers and Liability Limitations
Pura Water Softeners is not responsible for delayed or undelivered messages. Delivery of SMS
messages is subject to effective transmission from your mobile carrier and network provider. We
cannot guarantee that SMS services will always be available in all areas.
11. Contact Information
If you have any questions or concerns regarding these Terms and Conditions or the SMS service,
please contact us at:
- Email: [email protected]
- Phone: 1-877-412-6641
Links:
- Terms and Conditions: https://purawatersofteners.com/terms-of-use/
- Privacy Policy: https://purawatersofteners.com/privacy-policy/
Key 2024 Compliance Elements:
- One-to-One Consent: Reflects the 2024 FCC regulation that requires explicit consent for
messages from a single seller, preventing bundled consents for multiple parties - Clear Disclosures: The template clearly outlines message frequency, data rates, opt-out
mechanisms, and consent specifics as required by the TCPA - Opt-Out Mechanisms: Clear opt-out instructions are provided, with immediate processing
of opt-out requests, as required under current guidelines
This updated Terms and Conditions template complies with the 2024 TCPA and FCC guidelines,
ensuring that your SMS marketing practices are transparent, compliant, and user-friendly.877-412-664
Use of Website
PURA grants you a non-exclusive right to access and use the Website and the data, material, content or information herein (collectively, the “Content”) solely for your personal use. Your right to access and use the Website shall be limited to non-commercial purposes unless you are otherwise expressly authorized by PURA to use the Website for commercial purposes. You agree to use the Website only for lawful purposes, comply with all rules governing any transactions on and through the Website and comply with applicable laws.
By transmitting or posting any communications or materials to the Website, you agree that PURA or any of its affiliates may use your communications or materials for any purpose, including reproduction, transmission, publication, broadcast and posting. By posting, unless indicated otherwise, you grant PURA a nonexclusive, royalty-free, perpetual, irrevocable, and fully sub licensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content throughout the world in any media.
SMS Notification Campaign
- Users who submit a form on purawatersofteners.com and optionally choose to opt-in may receive SMS notifications from Pura Quality Water Products. An example message is, “Hi, This is Paul from Pura Quality Water Products! Your request for information has been received and we look forward to helping you with your water treatment needs. Please reply HELP if you need assistance. Please reply STOP to unsubscribe”.
- You can cancel the SMS service at any time. Simply text “STOP”. Upon sending “STOP,” we will confirm your unsubscribe status via SMS. Following this confirmation, you will no longer receive SMS messages from us. To rejoin, sign up as you did initially, and we will resume sending SMS messages to you.
- If you experience issues with the messaging program, reply with the keyword HELP for more assistance, or reach out directly to [email protected].
- Carriers are not liable for delayed or undelivered messages.
- As always, message and data rates may apply for messages sent to you from us and to us from you. Message frequency varies. For questions about your text plan or data plan, contact your wireless provider.
- For privacy-related inquiries, please refer to our privacy policy: https://purawatersofteners.com/privacy-policy/.
Protection of Intellectual Property Rights and License
You acknowledge that content available through the Website, including without limitation, content in the form of text, graphics, software, music, sound, photographs, and videos, and content provided by suppliers, sponsors, or third-party advertisers (“Intellectual Property Rights”), is protected by copyrights, trademarks, patents, or other proprietary rights and laws. Except as expressly authorized by PURA herein, you agree not to copy, modify, rent, lease, loan, sell, assign, distribute, license, reverse engineer, or create derivative works based on the Website or any content (including without limitation, any software) available through the Website.
Links to Other Websites
The Website may provide links to other Websites and/or resources, including advertisers, over which PURA has no control. These links are provided solely as a convenience to users and should not be construed as an endorsement by PURA of content, items, or services on those third-party Websites. Your access and use of such Websites, including the content, items or services on those Websites, is solely at your own risk. PURA makes no representations or warranties with respect to the content, ownership, or legality of any such linked Websites.
Privacy
The information that PURA obtains through your use of the Website, whether through the registration process or otherwise, is subject to PURA’s Privacy Policy, which addresses collection and use of the data you provide to us, including your rights relative to that information. Please review the Privacy Policy before you use the Website. PURA is not responsible for the privacy policies of any linked websites.
Access
PURA is based in the state of Minnesota in the United States. PURA provides this Website for use only by persons located in the United States. PURA makes no claims that the Website or any of its contents are accessible or appropriate outside of the United States. Access to the Website may not be legal by certain persons or in certain countries.
Disclaimer, Limitation of Liability and Indemnity
THE WEBSITE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. EXCEPT AS SPECIFICALLY PROVIDED HEREIN, TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, PURA EXPRESSLY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.
PURA USES REASONABLE EFFORTS TO INCLUDE ACCURATE AND UP TO DATE INFORMATION ON THE WEBSITE, BUT DOES NOT MAKE ANY WARRANTY THAT THE WEBSITE WILL MEET YOUR REQUIREMENTS, OR THAT ACCESS TO THE WEBSITE WILL BE UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE, OR THAT DEFECTS, IF ANY, WILL BE CORRECTED. PURA MAKES NO WARRANTIES AS TO THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE WEBSITE OR AS TO THE ACCURACY, QUALITY, OR RELIABILITY OF ANY INFORMATION OBTAINED THROUGH THE WEBSITE.
YOU UNDERSTAND AND AGREE THAT ANY MATERIAL AND/OR DATA DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE WEBSITE IS USED AT YOUR OWN RISK AND THAT YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF SUCH MATERIAL AND/OR DATA.
NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM PURA OR THROUGH THE WEBSITE SHALL CREATE ANY WARRANTY NOT EXPRESSLY MADE HEREIN.
Pricing Errors and Omissions
Please be aware that prices, availability and other purchase terms are subject to change without prior notice. PURA makes every effort to insure the accuracy of the information on the Website and if errors are discovered, PURA corrects them. Be advised that PURA reserves the right to revoke any stated offer to correct any errors, inaccuracies, or omissions, including after an order has been submitted, after it has been confirmed, or after you have been charged.
Limitation of Liability
UNDER NO CIRCUMSTANCES SHALL PURA OR ANY OF ITS THIRD-PARTY LICENSORS BE LIABLE TO YOU OR TO ANY THIRD PARTY FOR ANY DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, PUNITIVE, SPECIAL OR EXEMPLARY DAMAGES (INCLUDING, WITHOUT LIMITATION, LOSS OF PROFITS, LOSS OF USE, LOSS OF DATA, LOSS OF INFORMATION OR PROGRAMS ON YOUR DATA HANDLING SYSTEM, TRANSACTION LOSSES, OPPORTUNITY COSTS, INTERRUPTION OF BUSINESS OR COSTS OF PROCURING SUBSTITUTE GOODS) RESULTING FROM, ARISING OUT OF OR IN ANY WAY RELATING TO THE WEBSITE, OR THE DATA, CONTENT OR INFORMATION ACCESSED VIA THE WEBSITE OR ANY HYPERLINKED WEBSITE, OR ANY DISRUPTION OR DELAY IN THE PERFORMANCE OF THE WEBSITE, REGARDLESS OF THE FORM OF THE CLAIM OR ACTION, WHETHER BASED ON CONTRACT, TORT, STRICT LIABILITY, STATUTE OR OTHERWISE, AND REGARDLESS OF WHETHER OR NOT SUCH DAMAGES WERE FORESEEN, UNFORESEEN OR FORESEEABLE, EVEN IF PURA OR ITS THIRD-PARTY LICENSORS HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. BY ACCESSING THE WEBSITE SUBJECT TO THESE TERMS OF USE, YOU UNDERSTAND THAT YOU ARE WAIVING RIGHTS WITH RESPECT TO CLAIMS THAT ARE AT THIS TIME UNKNOWN OR UNSUSPECTED, AND IN ACCORDANCE WITH SUCH WAIVER, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD, AND HEREBY EXPRESSLY WAIVE, THE BENEFITS OF SECTION 1542 OF THE CIVIL CODE OF CALIFORNIA AND ANY SIMILAR LAW OF ANY STATE, COUNTRY OR TERRITORY, WHICH PROVIDES AS FOLLOWS: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM OR HER MUST MATERIALLY AFFECT HIS OR HER SETTLEMENT WITH THE DEBTOR.”
Indemnity
You agree to defend, indemnify and hold harmless PURA and its affiliates, licensors and service providers from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses or fees (including reasonable attorneys’ fees) arising out of or relating to your violation of these Terms or your use of the Website, including, but not limited to, any use of the Website content, services, or products other than as expressly authorized in these Terms or your use of any information from the Website.
Termination and Restriction of Access
In its sole discretion, PURA may terminate or suspend your access to the Website for breach of these Terms. PURA shall not be liable for any losses or damages arising from any such termination of service.
Limitation on Time to File Claims
Any cause of action or claim you may have arising out of or relating to these Terms or the Website must be commenced within one (1) year after the cause of action accrues, otherwise, such cause of action or claim is permanently barred.
Governing Law & Jurisdiction
These Terms are governed by the laws of the State of Minnesota, U.S.A. You hereby irrevocably consent to the exclusive jurisdiction and venue of the courts in Hennepin County, Minnesota, U.S.A. in all disputes arising out of or relating to the use of the Website.
Changes to these Terms of Use
PURA may update or change these Terms from time to time in order to reflect changes in any offered services, changes in the law, or for other reasons as deemed necessary by PURA. The effective date of any Terms will be reflected in the “Last Revised” entry at the top of these Terms. Your continued use of the Website after any such change is communicated shall constitute your consent to such change(s).
General
You agree that no joint venture, partnership, employment, or agency relationship exists between you and PURA as a result of these Terms or use of the Website. You may not assign these Terms without the prior written consent of PURA in all instances. PURA may assign these Terms, in whole or in part, at any time. PURA’s performance of this agreement is subject to existing laws and legal process, and nothing contained in these Terms is in derogation of PURA’s right to comply with governmental, court, and law enforcement requests or requirements relating to your use of the Website or information provided to or gathered by PURA with respect to such use.
If any part of these Terms are determined to be invalid or unenforceable pursuant to applicable law including, but not limited to, the warranty disclaimers and liability limitations set forth above, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision, and the remainder of these Terms shall continue in effect.
These Terms, including the Privacy Policy and all other documents expressly incorporated herein by reference, constitute the entire agreement between you and PURA with respect to the Website, and supersede all prior or contemporaneous communications and proposals, whether electronic, oral, or written, between you and PURA. A printed version of these Terms and of any notices given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to this agreement to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form.
