Privacy Policy

Privacy is a cornerstone of building trust in Pura Quality Water Products, Inc. (“we”, “us” and “our”) in all the ways we serve our customers and vendors (“you”). It is our policy to comply fully with all applicable data privacy and security laws that regulate our company in the United States and in all countries in which we do business. Furthermore, our company also strives to implement best practices and principles in the use of all personal data.

The purpose of this Website Privacy Policy (this “Policy”) is to establish a company culture of respect for the privacy of personally identifiable information (“PII”) and to inform our employees, agency employees, independent contractors, interns and vendors of our company-wide commitment to protect privacy of PII in all aspects of our global business. It is important that all of those who have access to, or process PII comply with this Policy. Please read this Policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your PII in conjunction with your use of our website.

What PII do we collect from the people that visit our blog, website, social media platforms or app?

When ordering from us or registering an account on our website, you may be asked to enter your name, email address, mailing address, phone number or other PII to help us provide with services to aid your experience.

When do we collect PII?

We collect PII from you when you fill out a form or enter information on our website.

How do we use your PII?

We may use the PII we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other website features in the following ways:

  • To allow us to better service you in responding to your customer service requests.
  • To send periodic emails regarding your order or other products and services.
  • To follow up with you after correspondence (live chat, email or phone inquiries).

How do we use your PII?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our website as safe as possible. We use regular malware scanning tools in furtherance of the same.

Your PII is stored behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep such information confidential. In addition, all sensitive payment information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your PII.

Do we use ‘cookies’?

Yes. Cookies are small files that a website or its service provider transfers to your computer’s hard drive through your Web browser (if you allow such transfer) which enables the website’s or service provider’s systems to recognize your browser and capture and remember certain information. Cookies are used to help us understand your preferences based on previous or current website activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about website traffic and website interaction so that we can offer better website experiences and tools in the future.

We use cookies to:

  • Keep track of advertisements.
  • Compile aggregate data about website traffic and website interactions in order to offer better website experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, it will not limit your access to our website, though some of its functionality may be limited, particularly our ability to recall your selections in previous web browsing sessions.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your PII without advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release PII when its release is necessary to comply with the law, enforce our website policies, or protect ours or others’ rights, property or safety.

However, anonymized website user information (i.e., data which does not constitute PII) may be provided to third-parties for marketing, advertising, or other uses.

Third-party links

We do not include or offer third-party products or services on our website.

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

How does our website handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

COPPA (Children Online Privacy Protection Act)

The website is directed to a general audience, though for avoidance of doubt we do not specifically market the website to children under the age of 13 years old. Further, we do not knowingly collect, use, or disclose PII from children under the age of 13 without prior parental consent, except as permitted by the Children’s Online Privacy Protection Act (“COPPA”). If we learn that we have collected PII from a user under 13, we will promptly delete PII collected from that user.

Rights of residents of California

If you are a California resident, you may have specific rights with respect to your PII pursuant to the California Consumer Privacy Act of 2018 (“CCPA”). California-specific privacy requirements that are not otherwise addressed in this Privacy Policy are described below.

Consistent with the section titled “What PII do we collect from the people that visit our blog, website, social media platforms or app?”, we collect certain information from you and other third parties that may constitute PII. We collect, use, and disclose PII for the business and commercial purposes described in the section titled “How do we use your PII?.” PII does not include publicly available information from government records; de-identified or aggregated consumer information; or information excluded from CCPA.

As a California resident, you have the request to request:

  • information about the PII that we have collected, used, and disclosed about you over the past 12 months, including the categories of PII collected; the categories of sources; the business or commercial purposes for which we collected your PII; the categories of PII disclosed for a business or commercial purpose; and the categories of third parties with whom we have shared your PII,
  • the specific PII that we have collected about you over the previous 12 months; and,
  • to have your PII deleted.

If you exercise any of your privacy rights as a California resident, we will not discriminate against you in any manner. Certain of our services, however, may require your consent to have your PII shared with us to provide the service or allow us to use and disclose your PII to provide the service. When you exercise your rights, you may lose access to certain aspects of our services that require PII to perform that service. We may deny your deletion request if retaining the information is necessary for us or our service provides in certain instances, such as to complete the transaction, provide a good or service that you requested, detect or protect against security or malicious, fraudulent or illegal activity, comply with the California Electronic Communications Privacy Act, comply with a legal obligation, or other lawful uses.

If you wish to delete, amend, or correct your PII – please clearly identify this request in your communication to us, and contact us at We will respond to all reasonable requests in a timely manner, but please know that we may need to further confirm your identity in order to process or complete certain requests.

International Users

Please note that the website is directed towards consumers who reside in the United States of America. By using the website, you consent to the collection, storage, processing, and transfer of your information in and to the United States of America, or other countries and territories, pursuant to the laws of the United States America. While some of these countries may not offer the same level of privacy protection as your own, we commit to uphold the privacy protections as explained in this Policy.


We use AdRoll to serve retargeting advertisements to our site visitors. AdRoll uses cookies and web beacons for this purpose. You are able to opt out of receiving targeted advertising by visiting the DAA or NAI.

 If you are a California resident, please visit AdRoll’s supplemental privacy policy for more information about your rights.

Changes To This Privacy Policy

We may update this Policy periodically to reflect changes in our privacy practices. We will post a notice through our website to notify you of changes, and indicate at the top of this Privacy Policy when it was most recently updated. Your continued use of this website following any notification of posted changes constitutes your acceptance of such changes.

Contact Us

If you have any questions about this Policy or our data practices generally, please contact us using the following information:


Pura Quality Water Products Inc.
1010 Dale Street
Saint Paul, MN, 55117
Attn: Data Privacy Officer