Privacy Policy
Privacy is a cornerstone of building trust in Pura Quality Water Products, Inc. (“we”, “us” and “our”) in all the ways we serve our customers and vendors (“you”). It is our policy to comply fully with all applicable data privacy and security laws that regulate our company in the United States and in all countries in which we do business. Furthermore, our company also strives to implement best practices and principles in the use of all personal data.
The purpose of this Website Privacy Policy (this “Policy”) is to establish a company culture of respect for the privacy of personally identifiable information (“PII”) and to inform our employees, agency employees, independent contractors, interns and vendors of our company-wide commitment to protect privacy of PII in all aspects of our global business. It is important that all of those who have access to, or process PII comply with this Policy. Please read this Policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your PII in conjunction with your use of our website.
What PII do we collect from the people that visit our blog, website, social media platforms or app?
When ordering from us or registering an account on our website, you may be asked to enter your name, email address, mailing address, phone number or other PII to help us provide with services to aid your experience.
When do we collect PII?
We collect PII from you when you fill out a form or enter information on our website.
How do we use your PII?
We may use the PII we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other website features in the following ways:
- To allow us to better service you in responding to your customer service requests.
- To send periodic emails regarding your order or other products and services.
- To follow up with you after correspondence (live chat, email or phone inquiries).
How do we use your PII?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our website as safe as possible. We use regular malware scanning tools in furtherance of the same.
Your PII is stored behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep such information confidential. In addition, all sensitive payment information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your PII.
Do we use ‘cookies’?
Yes. Cookies are small files that a website or its service provider transfers to your computer’s hard drive through your Web browser (if you allow such transfer) which enables the website’s or service provider’s systems to recognize your browser and capture and remember certain information. Cookies are used to help us understand your preferences based on previous or current website activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about website traffic and website interaction so that we can offer better website experiences and tools in the future.
We use cookies to:
- Keep track of advertisements.
- Compile aggregate data about website traffic and website interactions in order to offer better website experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, it will not limit your access to our website, though some of its functionality may be limited, particularly our ability to recall your selections in previous web browsing sessions.
Mobile Subscriber Information
Your Mobile Information will NEVER be shared with other parties under any circumstances. This includes no sharing with third parties, affiliates, or for marketing or promotional purposes.
SMS Messaging
Effective Date: 1-1-25
At Pura Water Softeners, your privacy is critically important to us. This Privacy Policy explains
how we collect, use, and protect your personal information when you opt into our SMS messaging
program. By opting into our SMS service, you agree to the terms outlined below, which are in
compliance with the latest 2024 regulations under the Telephone Consumer Protection Act
(TCPA) and the Campaign Registry guidelines.
1. Information We Collect
When you opt-in to receive SMS messages from us, we collect the following information:
- Phone Number: The mobile number provided during the opt-in process.
- Message Interaction Data: Includes information such as delivery status, response data,
and message engagement rates. - Consent Data: We maintain records of when and how you provided consent to receive SMS
messages, including the method of opt-in (e.g., web form, keyword, or verbal consent).
2. How We Use Your Information
We use your information to:
- Send text messages based on the preferences you indicated when opting in, such as
promotional offers, updates, or alerts. - Ensure compliance with federal regulations, including the TCPA.
- Monitor and improve our SMS services by tracking engagement metrics.
Your information will only be used for the purpose specified at the time of opt-in and will not be
used to send unrelated messages.
3. One-to-One Consent Requirement
In line with FCC regulations (March 2024), your SMS opt-in applies to communications from
Pura Water Softeners only. Your consent to receive SMS messages is specific to our company and
does not extend to third-party businesses or affiliates unless explicitly stated and separately
agreed upon.
4. Message Frequency and Data Rates
The number of messages you receive will vary based on your preferences and continued interaction with our services,
but you will receive no more than 3 initial messages per week. Please note that
message and data rates may apply depending on your mobile carrier and plan. We encourage you to review
your carrier’s terms for more details on messaging fees.
5. Opt-Out Instructions
You can opt out of our SMS service at any time by replying with “STOP” to any message you receive
from us. Once you opt out, you will immediately cease receiving further messages unless you opt
back in. For help, you can reply with “HELP” or contact us directly at info@pura.com or
1-877-412-6641.
6. Data Sharing and Disclosure
We will never share or sell your information to third parties for marketing purposes without your
explicit consent. We may, however, share your information with trusted third-party service
providers for the purpose of facilitating SMS delivery (e.g., telecommunications providers). All such
parties are bound by strict confidentiality agreements and are prohibited from using your data for
any purpose other than SMS delivery.
In compliance with Do Not Call (DNC) Registry regulations (2024), you have the right to register
your number with the National DNC Registry. If you are on the DNC Registry, we will not send you
promotional SMS messages unless you have provided express consent to do so.
7. Security of Your Information
We take reasonable measures to protect the information you provide from unauthorized access,
disclosure, or misuse. However, no system is completely secure, and we cannot guarantee the
absolute security of your data during transmission or storage.
8. Record-Keeping and Proof of Consent
As required by the TCPA and Campaign Registry guidelines, we maintain records of all opt-ins
and opt-outs, including timestamps and the method of consent. These records are kept securely
and may be used to demonstrate compliance with regulatory requirements if needed.
9. Changes to This Policy
We reserve the right to update or modify this Privacy Policy at any time. Any significant changes will
be communicated via SMS or on our website. Continued use of our SMS service after any changes
indicates your acceptance of the revised policy. Please check back periodically to stay informed of
any updates.
10. Contact Us
If you have any questions about this Privacy Policy or wish to update your SMS preferences, you
can contact us at:
- Email: info@pura.com
- Phone: 1-877-412-6641
Links:
- Terms and Conditions: https://purawatersofteners.com/terms-of-use/
- Privacy Policy: https://purawatersofteners.com/privacy-policy/
- National Do Not Call Registry: https://www.donotcall.gov/
Key 2024 Compliance Elements:
- One-to-One Consent: Consumers are only giving consent to receive messages from the
specific business they opt into, not from multiple parties - Clear Disclosures: The policy includes clear language about the nature of the messages,
frequency, potential charges, and opt-out mechanisms - Do Not Call Protections: The policy reflects the latest FCC guidance that DNC protections
apply to SMS, making it clear that businesses must adhere to DNC regulations - Data Sharing and Record-Keeping: Emphasizes the importance of maintaining proof of
consent and clear guidelines on how data is shared for operational purposes.
This updated Privacy Policy example aligns with current 2024 TCPA and FCC guidelines, ensuring
your business remains compliant while fostering transparency with consumers
Third-party disclosure
We do not sell, trade, or otherwise transfer to outside parties your PII without advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release PII when its release is necessary to comply with the law, enforce our website policies, or protect ours or others’ rights, property or safety.
However, anonymized website user information (i.e., data which does not constitute PII) may be provided to third-parties for marketing, advertising, or other uses.
Third-party links
We do not include or offer third-party products or services on our website.
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
How does our website handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
COPPA (Children Online Privacy Protection Act)
The website is directed to a general audience, though for avoidance of doubt we do not specifically market the website to children under the age of 13 years old. Further, we do not knowingly collect, use, or disclose PII from children under the age of 13 without prior parental consent, except as permitted by the Children’s Online Privacy Protection Act (“COPPA”). If we learn that we have collected PII from a user under 13, we will promptly delete PII collected from that user.
Rights of residents of California
If you are a California resident, you may have specific rights with respect to your PII pursuant to the California Consumer Privacy Act of 2018 (“CCPA”). California-specific privacy requirements that are not otherwise addressed in this Privacy Policy are described below.
Consistent with the section titled “What PII do we collect from the people that visit our blog, website, social media platforms or app?”, we collect certain information from you and other third parties that may constitute PII. We collect, use, and disclose PII for the business and commercial purposes described in the section titled “How do we use your PII?.” PII does not include publicly available information from government records; de-identified or aggregated consumer information; or information excluded from CCPA.
As a California resident, you have the request to request:
- information about the PII that we have collected, used, and disclosed about you over the past 12 months, including the categories of PII collected; the categories of sources; the business or commercial purposes for which we collected your PII; the categories of PII disclosed for a business or commercial purpose; and the categories of third parties with whom we have shared your PII,
- the specific PII that we have collected about you over the previous 12 months; and,
- to have your PII deleted.
If you exercise any of your privacy rights as a California resident, we will not discriminate against you in any manner. Certain of our services, however, may require your consent to have your PII shared with us to provide the service or allow us to use and disclose your PII to provide the service. When you exercise your rights, you may lose access to certain aspects of our services that require PII to perform that service. We may deny your deletion request if retaining the information is necessary for us or our service provides in certain instances, such as to complete the transaction, provide a good or service that you requested, detect or protect against security or malicious, fraudulent or illegal activity, comply with the California Electronic Communications Privacy Act, comply with a legal obligation, or other lawful uses.
If you wish to delete, amend, or correct your PII – please clearly identify this request in your communication to us, and contact us at info@pura.com. We will respond to all reasonable requests in a timely manner, but please know that we may need to further confirm your identity in order to process or complete certain requests.
International Users
Please note that the website is directed towards consumers who reside in the United States of America. By using the website, you consent to the collection, storage, processing, and transfer of your information in and to the United States of America, or other countries and territories, pursuant to the laws of the United States America. While some of these countries may not offer the same level of privacy protection as your own, we commit to uphold the privacy protections as explained in this Policy.
AdRoll
We use AdRoll to serve retargeting advertisements to our site visitors. AdRoll uses cookies and web beacons for this purpose. You are able to opt out of receiving targeted advertising by visiting the DAA or NAI.
If you are a California resident, please visit AdRoll’s supplemental privacy policy
Changes To This Privacy Policy
We may update this Policy periodically to reflect changes in our privacy practices. We will post a notice through our website to notify you of changes, and indicate at the top of this Privacy Policy when it was most recently updated. Your continued use of this website following any notification of posted changes constitutes your acceptance of such changes.
Clarity
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
Contact Us
If you have any questions about this Policy or our data practices generally, please contact us using the following information:
Email
info@pura.com
Address
Pura Quality Water Products Inc.
1010 Dale Street
Saint Paul, MN, 55117
Attn: Data Privacy Officer